PR & Communications
Internal communications includes all communication within an organisation.
Internal communications may be oral or written, face to face or virtual, one-on-one or in a small group. Effective internal communication - which can be said to be "downward, upward, and horizontal" - is a vital means of addressing organisational concerns. Good internal communication helps to establish formal roles and responsibilities for employees.
Internal communications helps employees to understand the organisation's vision, values, and culture. It may involve staff members in issues that affect working life and keeps staff informed on important decisions taken by management. Furthermore, internal communication, when implemented effectively, can be crucial in a time of crisis, providing employees with not only a strategy to handle a crisis, but the facts surrounding such an event. As arguably some of the most invested individuals in an organisation, trusted and valued employees can prove to be excellent partners when addressing a crisis. By maintaining open lines of communication between management and employees, effective internal communications can enhance stronger relationships throughout all levels of the organisation and forge a sense of community.
Traditionally, internal communication within an organization has favoured ‘official’, tightly controlled, top-down channels. However, recent organizational changes and the emergence of social media and new technologies have meant that viral communication now forms an important part of effective internal communication strategies.
Public relations (PR) is the practice of managing the flow of information between an organization and its publics. Public relations - often referred to as PR - gains an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment. Because public relations places exposure in credible third-party outlets, it offers a third-party legitimacy that advertising does not have.
Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.
PR can be used to build rapport with employees, customers, investors, voters, or the general public. Almost any organization that has a stake in how it is portrayed in the public arena employs some level of public relations. A number of specialties exist within the field of public relations, such as Investor Relations or Labor Relations.
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